3 Ways Copywriters Can Use AI for Productivity (without being too lazy)

AI is all over the news these days.

The way you hear it, it’s either everyone’s best friend or their worst enemy — especially for writers.

I’ve previously written about how some content writers are already being replaced by AI, among other professions.

Fortunately, and if we’re being totally honest, AI can’t really replace the creativity and vision that goes into writing and editing marketing copy.

At least not yet.

That’s probably why it’s more important now than ever before that us writers figure out how we can use AI as a tool, and one to boost our productivity.

Yes, VERY lazy folks can cheap out and try to use ChatGPT or other programs to write entire articles, blogs, all marketing copy, etc.

But that stuff will always be lower quality and there is some evidence that Google is already punishing sites who overly rely on AI over real human voices.

That said, for those of us who do write, AI can can help automate some of the more mundane parts of our jobs so that we can better focus on being creative.

Here are 3 common marketing copy tasks you can have a tool like ChatGPT help you with today:

1 — Resize copy for different channels.

Have a landing page worth of content but need quick blurbs for your newsletter or social media posts? Try asking ChatGPT to distill it down to your channel of choice.

Just be sure to give it some guidelines for character limits and structure (such as point out problem, solution, next step format).

2 — Outline larger content pieces using basic details.

If you’re putting a sizeable article together or maybe even a guide, ChatGPT can help organize your thoughts and structure your outline.

Send it the details you have, inform it of the basic details (length, audience, flow) and watch what it organizes.

3 — Brainstorming ideas for social media posts or blogs.

Before we sit down to write, we still need to stop and figure out what to even write about. Share your keyword, a topic, or even a URL for your business, and give a quick detail or two about your audience.

You might be surprised at the ideas it comes up with — not all of them will be gold, but a few will almost certainly click and give you a head start for creating that content piece.

Remember: Always check, re-read, and revise any copy that an AI tool delivers for you even if it’s ostensibly just reworking something you already created.

AI makes plenty of slipups, whether it’s changing one crucial word for another of lesser value, confusing key details, or just pain making stuff up because it sounds good.

Treat it the way you treat the other tools in your toolbox — and always trust yourself most.

If you found this post useful, be sure to drop by for more or follow me on LinkedIn where I regularly share insights about AI, advertising, and digital marketing in general (with a special emphasis on copywriting).